Israeli ads look through famous organizations like Rovio, Pinterest, Amazon and so on.
Israel follows deceptive media publicity to continue its conflict with the Palestinians, as realistic support for Israel's propaganda moves into youth computer games.
When 6-year-old Maria Julie Cassis walked into the living room, pale-faced, she was getting her lunch fee in her terraced house in north London.
The puzzle from his Android phone was removed by a hazy, gruesome film highlighting troubled Israeli families and Hamas gunmen. The Israel Service of International Concerns sent a message to the freshman through a dark screen that said: "WE WILL MAKE SURE THE PEOPLE WHO DO US MISCHIEF meet a serious price."
Brazilian barista Cassis (28) vouched that her child was uncomfortable with the ad and that she quickly deleted the game.
"He was overwhelmed," she said in a phone interview a week earlier. "He literally said, 'What is this ridiculous promotion doing to my game?'
But Saranga's family is not the only one, Reuters has been unable to determine how the promotion is related to her child's computer game. The News Association tracked as many as five such events in Europe, where players, including many children, were presented with similar supporting Israeli films that included rocket attacks, an explosion and cloaked attackers.
The ads appeared inside the remarkable Rovio game "Irate Birds" claimed by SEGA in one instance.
In the proclamation, that's what rovio expressed "one way or another these promotions with a disruptive nature have endured our game" and that they were physically prevented right now. Representative Lotta Backlund, who represented the organization, kept records of which of her "approximately a dozen promotional accomplices" provided the ad.
David Saranga, head of Computerized at Israel's Service of International Concerns, acknowledged that the video was an administration-backed affair, but said he "didn't think" how it got into different games.
He said the video was part of a larger boost from Israel's unknown service, which has burned through $1.5 million in web ads since a Hamas attack on civilians in southern Israel on Oct. 7 started the Gaza war. As he reported, the support received clear instructions from controllers "to prevent individuals under the age of 18".
Saranga ensured the realistic nature of the promotional effort.
"We believe the world should understand what happened here in Israel," he said. “It's a defeat.
To find out who placed the advertising in the games, Reuters contacted 43 advertising organizations that Rovio recognized on its website as "outside information accomplices".
Twelve of those accomplices, including Amazon, List Trade and Pinterest, responded that they had nothing to do with the promotion that appeared on Irate Birds.
As Saranga reported, the service has made payments to advertising firms such as Taboola, Outbrain, Google and X, formerly Twitter. As reported by Taboola and Outbrain, they were insignificant for game ads.
Apart from a few Arabic-language recordings moved by Palestinian Television, a news association affiliated with the Palestinian Authority and operating in the West Bank, Reuters found no sign of a virtually identical Palestinian computer propaganda effort.
In an explanation, a representative of the Palestinian Authority's unidentified service said that the service was trying to change public perception by presenting images of the experience experienced by the Gaza Strip due to the Israeli siege that followed the October 7 attack. the representative did not determine whether publicity was used as a strategy.
He was running north of ninety ads for an unknown Google service; under no circumstances will the organization comment on the areas of these advertisements. X, previously Twitter did not respond to messages seeking input.
They did not respond when asked by Reuters about their media strategies. Hamas is the development that controls Gaza.
Reuters reported six cases, including people in England, France, Austria, Germany and Holland, who claimed to have seen something similar or comparable to the ads seen by Cassis' child. An announcement in the case of the Cassis family can be seen as in a game created by LazyDog Game called "Alice's Mergeland". Family computer games including "Stack," "Balls'n Ropes," "Solitaire: Game 2023" and "Tram Surfers," a run-and-bounce experience, highlighted other warnings.
Alexandra Marginean, a 24-year-old representative from Munich, said she was shocked when a pro-Israel video appeared at her understanding meeting.
LazyDog Game did not respond to comments. The designers of Stack (claimed by Ubisoft), Solitaire (created by nerByte in Austria), Balls'n Ropes (created by Rollic in Turkey), and Metro Surfers (created by SYBO Games in Denmark) did not respond to comments sent about the promotion.
They sent questions back to game engineers at Apple and Google, both of the Letter set, which separately regulate projects on their restrictive programming frameworks for iPhones and Android phones.
While the publication of the guidelines varies from country to country, Cassis and her child live in England, where the Promoting Guidelines Authority is responsible for overseeing the promotion efforts. That's what she powerfully expressed, despite the fact that she wasn't currently investigating any Israeli government ads, advancements including realistic substance should for the most part "concentrate hard on not being under 18".
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